Brand Manager Job Responsibilities

A Brand Manager manages and develops a brand. They are responsible for creating or maintaining brand value, increasing brand awareness and maintain or establish brand identity through effective marketing, advertising, campaigns etc. They supervise all forms of marketing activities like online or social media marketing, TV ads, Newspaper & Magazine Ads, Package Design, Websites etc.

They work closely with graphic designers, art directors, copywriters, printers, artists, communication designers, visual merchandisers, event managers etc. Brand Managers need to very organized and methodical and have good presentation skills. They should be able to communicate effectively and should be energetic, passionate and self-driven. Here are a few important ­­­job responsibilities which brand manager is expected to perform.

Brand Manager Job Responsibilities

  • They are responsible for analysing the current market trends and identifying potential customers.
  • Supervising the in- house creative team.
  • Effectively needs to communicate the project details to the creative team.
  • They are responsible for selecting vendors in order to outsource work and getting the work done.
  • They are responsible for increasing brand awareness by effective marketing.
  • They are responsible for organising events, campaigns useful for brand recognition and creating brand awareness.
  • They are responsible for the creation of marketing materials such as leaflets, brochures, billboards, catalogues, standees, newspaper ads.
  • Responsible for building and maintaining company website.
  • They need to maintain proper coordination with vendors.
  • They are responsible for holding regular meeting with the project team.
  • Fixes and maintains the budget for any marketing activities.
  • They need to ensure that the brand manages to meet the expectation of its customers.
  • They are responsible for meeting project deadlines.
  • They are responsible for establishing long term business relationship with distributors, vendors and suppliers.
  • They are responsible for being in constant competition with other brands and upgrading the brand value.
  • Responsible for analysing business performance and profitability.

Category: Management Job Responsibilities

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