Digital Media Planner Job Responsibilities


A digital media planner is a person who works in a media planning agency or company or in an advertising agency and helps the clients to design a campaign which has maximum impact on the consumers and customers. They work with a range of media and need to have extensive knowledge of media and communication so as to be able to do justice to the job profile. They must be comfortable with digital media and are required to perform a number of duties and responsibilities. The following are some of the job responsibilities of a person working as a digital media planer in a company:

Digital Media Planner Job Responsibilities

  • It is the job responsibility of a digital media planner to work with the client so as to understanding his/her business strategy and advertising campaign plan so as to help him/her come up with a  good digital media campaign.
  • Another job responsibility of a digital media planner is to work with the creative agency team and clients to develop the various plans and strategies of media and advertising campaigns.
  • A digital media planner is also responsible for identify the target audience and attract them with well developed and planned media proposals.
  • Another responsibility of a person in the field of digital media planning is to make presentations, proposals and present them to the clients with the details of the cost schedules.
  • A digital media planner is also held responsible for making good contacts and relations with the existing clients and also working towards acquiring new projects and more clients.
  • Another job responsibility of a digital media planner involves them to maintain the detailed records of the work done and tasks performed for future reference.
  • He/she may also be responsible for training new digital media planning staff members and teach them about the field.

Category: Entertainment Job Responsibilities

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