Area Sales Manager Job Responsibilities


An area sales manager is an employee of a company who is responsible for ensuring that the sales activities within a particular area are improved and maximum returns are gained. The role of an area sales manager is pretty similar to that of a regional sales manager and involves him/her to expand the existing customer base and devise new marketing strategies to achieve the set sales figures or goals. Any person working at this position is responsible for performing many tasks and the following are some of the major area sales manager job responsibilities.

Area Sales Manager Job Responsibilities

  • The first and primary job responsibility of an area sales manager is to develop sales and marketing strategies to bring about sales growth in the assigned area.
  • He/she is also responsible for managing the activities of the sales team with the aim of improving the sales and revenue of the company.
  • Another responsibility of an area sales manager is to conduct market research and identify the trends so as to improve products and services according to the demand of the customers or clients.
  • An area sales manager is also responsible for maintaining relationships with the existing customers and building a rapport with them to ensure maximum sales and returns.
  • One of the responsibilities of an area sales manager is to provide training and conduct workshops for new joinees. He/she is also responsible for creating promotional strategies to bring in more customers.
  • It is the responsibility of an area sales manager to coordinate with the zonal sales manager to improve the sales performance of that area.
  • An area sales manager is also responsible for providing timely feedback to the sales personnel about their sales performance.
  • Another responsibility is to conduct meetings regarding business plans etc.

Category: Management Job Responsibilities, Sales Job Responsibilities

Leave a Reply


eight × 6 =